About

Practical digital help, without the jargon

About Digital Pineapple

Digital Pineapple is a small digital studio that helps small businesses improve how they look, work and handle customers online. That covers websites, AI assistants, automation, and the everyday forms and systems that keep a business running.

It exists because most small businesses don't need — or want — a big agency. They need someone who can look at what's actually slowing them down and fix it, plainly and at a fair price.

How we work

  • Straightforward communication

    We explain what's wrong and what we'd do about it in plain English — no jargon, no overselling.

  • Small-business focus

    Everything is scoped and priced for businesses without an in-house tech team, not enterprise budgets.

  • Practical over flashy

    We'd rather ship something useful and working than something impressive-looking that doesn't help.

Who's behind it

Digital Pineapple is run directly by its founder, Kyle Buck, who works with every client personally rather than handing things off to a rotating team. You'll speak to the same person throughout — from the first enquiry to the finished project.

Got something that needs fixing?

Tell us what's not working and we'll tell you honestly whether — and how — we can help.